Responsibilities

• Develop and deploy market research studies to track market share, brand awareness and user segmentation
• Conduct local focus groups and interview to understand user/market/product insights.
• Manage multi country project including scope alignment with local teams on design, data collection, data analysis and recommendations
• Work closely with other business units to understand their priorities and collaborate with them on actions to improve market performance
• Analyse raw data, perform statistical analyses, translate data to insight that can tell compelling stories to drive positive business impact
• Utilise Google Trends to identify market trends as well as provide strategy to improve this metric.
• Manage agency partners as well as build and run digital research projects in-house (simple surveys, desk research to get quick market sizing estimates)
• Define and drive strategic decision making and optimise resources to achieve the highest impact (new customer segments, new markets, et al)
• Proactively identify new trends/developments in the crypto industry
• Produce highly effective reports and presentations to influence marketing planning and executive decision-making.

Requirements

• Native local speaker, fluent in English
• Relevant years of hands-on experience in designing and executing quantitative and qualitative market research studies.
• Strong project management skills and well experienced working in cross functional teams and dynamic culure
• Search enthusiastic and progressive, resourceful and insightful, passionate about blockchain is a strong plus
• Data-driven storyteller, able to translate numbers into actionable business insights and recommendations.
• Deep understanding of Google Trends